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2012 June

Provocative Modesty

What a wild ad! A provocative political statement in a fashion magazine?

–More pictures after the article below–


By: Julia Rubin

More often than not, fashion editorials serve a purely aesthetic purpose. But sometimes they make a political statement, and that’s when wereally pay attention.

We came across a Lior Nordman-lensed editorial for Israeli fashion magazine Belle Mode viaTrendland last month. Nordman photographed female models in provocative twists on modest dress — one wears a see-through full-length skirt, another bears a breast through the keyhole of a long-sleeved blouse — surrounded by men in traditional ultra-Orthodox  Jewish garb on a public bus. The images are striking, to say the least.

Read more…

Study of the Day: Why Crowded Coffee Shops Fire Up Your Creativity

On 21, Jun 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

My favorite places to work are local coffee shops/cafes when they are not super busy. The small distractions bring on the creativity while the relative formality forces me to focus on being productive. It’s also a great way to run into people; discussion breaks up my day and can lead to wonderful human connections.

A shoutout to one of my favorite spots: Cafe Rimon!

Source: The Atlantic

By: Hans Villarica

Yes, caffeine helps. But new research shows that the moderate noise level in busy cafés also perks up your creative cognition.

PROBLEM: To optimize creativity, how quiet or noisy should your workspace be?

METHODOLOGY: Researchers led by Ravi Mehta conducted five experiments to understand how ambient sounds affect creative cognition. In one key trial, they tested people’s creativity at different levels of background noise by asking participants to brainstorm ideas for a new type of mattress or enumerate uncommon uses for a common object.

RESULTS: Compared to a relatively quiet environment (50 decibels), a moderate level of ambient noise (70 dB) enhanced subjects’ performance on the creativity tasks, while a high level of noise (85 dB) hurt it. Modest background noise, the scientists explain, creates enough of a distraction to encourage people to think more imaginatively. (Here’s a helpful chart on typical noise levels.)

CONCLUSION: The next time you’re stumped on a creative challenge, head to a bustling coffee shop, not the library. As the researchers write in their paper, “[I]nstead of burying oneself in a quiet room trying to figure out a solution, walking out of one’s comfort zone and getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas.”

SOURCE: The full study, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” is published in the Journal of Consumer Research.

Bridging the Old with the New

On 14, Jun 2012 | No Comments | In Brilliant Advertising, Interesting Design | By yoniqua

What a refreshing blend of olden-day images and modern-day images. This is an advertisement for a newspaper in the U.K. called The Times.

Source: My Modern Met

In these beautiful new ads for the British daily national newspaper The Times, Queen Elizabeth II is seen walking with a younger Prince Philip, shaking hands with a dapper Winston Churchill and walking next to an excited crowd of children waving flags. Of course, what makes it all so magical is that the photos are taken from two different eras and have been masterfully merged together. They’re a set of creative ads with the perfect accompanying tagline, “The Life. The Times. The definitive Diamond Jubilee coverage. From the newspaper that has witnessed it all.”




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In Brilliant Advertising

By yoniqua

A Two-Headed, err, -Behinded, Hound

On 13, Jun 2012 | No Comments | In Brilliant Advertising | By yoniqua

Fantastic ad.

This advertisement, by 8in1 Dental Snacks, is genius and hilarious. My favorite part isn’t the two-tushed canine, but the portrait of two loving dogs behind it on the windowsill. Genius! Priceless expression–she just can’t take the stench of her dog’s breath. And the lady is fabulous–from the expression in her eyebrows to her low-heeled slingbacks. Two thumbs up!



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In Brilliant Advertising

By yoniqua

Sandy Marketing!

On 07, Jun 2012 | No Comments | In Brilliant Advertising | By yoniqua

No idea what this Japanese ad is meant to be advertising . . . maybe something beachy like a seaside hotel . . . but it’s pretty cool!

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In Comical

By yoniqua

New Genre of Talent? Will This Help Obama’s Presidential Campaign?

On 05, Jun 2012 | No Comments | In Comical | By yoniqua

Interesting new genre of talent in today’s day and age:


Finally, Barack Obama Covers ‘Call Me Maybe’

OK, so it’s not actually the President singing Carly Rae Jepsen’s oh-God-why-can’t-I-stop-listening-to-this hit, but it’s definitely the next best thing.

Nineteen-year-old Fadi Saleh, who goes by“Barackdubs” on YouTube, partnered with MTV Act to create this masterful dub. If anything is going to propel Obama to victory in November — well, it probably won’t be this, but I’ll definitely be watching it a scary number of times before then.



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In Brilliant Advertising

By yoniqua

Risky Advertising

On 04, Jun 2012 | No Comments | In Brilliant Advertising | By yoniqua

This is an advertisement…

Can you tell what it is?

Fitness First installed a bus stop scale!

Risky but brilliant!

– – – – – – – –


No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. – Lisa Evans