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2012 August

Grammar Geeks Throw a Fit Over Obama’s ‘Forward.’ Slogan

On 13, Aug 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

Yeah . . . What IS UP with that full-stop?! While “Forward” connotes possibility and future, a period lends to finality.

Photo: Marc Serota / Getty Images

By: Eliana Dockterman

Source: Time Magazine

If Obama was trying to arrest the attention of grammar nerds, then his slogan is spot on.

Read more…

Newcastle Billboard Battle

On 09, Aug 2012 | No Comments | In Brilliant Advertising, Comical | By yoniqua

By: Tim Nudd

Source: Adweek.com

As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, “no bollocks.” The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella Artois. The new campaign from Droga5, breaking today, announces itself in part with a cheeky outdoor ambush of Stella’s “Chalice” ads. Next to Stella billboards that proclaim, “It’s not a glass, it’s a Chalice, Read more…