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2013 December

Why Most Branded Content Is Just Awful

On 20, Dec 2013 | No Comments | In Articles--Open for Discussion | By yoniqua

Why Most Branded Content Is Just Awful

By Joe Pulizzi

Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That’s correct: Everybody’s doing it.

But that doesn’t mean companies are doing it well. Far from it.

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