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17

Apr
2016

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In Uncategorized

By yoniqua

Marketing Message: “Made from only the finest materials”

On 17, Apr 2016 | No Comments | In Uncategorized | By yoniqua

Saatchi & Saatchi did a fantastic job marketing the new Ford Kuga as being “Made from only the finest materials”.
In this spot illusionist Eric Leclerc, who is known for his glass-eating antics, takes the car parts for a “taste drive”. The witty use of the “finest materials” association makes the brand traits memorable for its audience.
Branding win!