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Yoniqua’s Picks



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In Uncategorized

By yoniqua

Marketing Message: “Made from only the finest materials”

On 17, Apr 2016 | No Comments | In Uncategorized | By yoniqua

Saatchi & Saatchi did a fantastic job marketing the new Ford Kuga as being “Made from only the finest materials”.
In this spot illusionist Eric Leclerc, who is known for his glass-eating antics, takes the car parts for a “taste drive”. The witty use of the “finest materials” association makes the brand traits memorable for its audience.
Branding win!

Why Most Branded Content Is Just Awful

On 20, Dec 2013 | No Comments | In Articles--Open for Discussion | By yoniqua

Why Most Branded Content Is Just Awful

By Joe Pulizzi

Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That’s correct: Everybody’s doing it.

But that doesn’t mean companies are doing it well. Far from it.

Read more…



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In Commercials

By yoniqua

Viral Smartwater Commercial Reveals Jennifer Aniston’s Secrets

On 19, Sep 2012 | No Comments | In Commercials | By yoniqua

Catchy title. And of course we want to know her secrets. Security feed from inside an actress’s home released by an unnamed source? Yes!

Thing is, with catchy titles … they’re usually a letdown. Don’t get too excited. Everything is dramatized these days to get you to click, read, like and share.

Source: ABC News Blog

Jennifer Aniston is spilling her secrets in a new ad for Smartwater. Well, sort of.

In the new ad, the 43-year-old actress pokes fun at the gossip constantly swirling around her, including her much-rumored pregnancy and how she manages to keep her hot bod. Jimmy Kimmel even makes a cameo as her secret son.

Read more…

Grammar Geeks Throw a Fit Over Obama’s ‘Forward.’ Slogan

On 13, Aug 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

Yeah . . . What IS UP with that full-stop?! While “Forward” connotes possibility and future, a period lends to finality.

Photo: Marc Serota / Getty Images

By: Eliana Dockterman

Source: Time Magazine

If Obama was trying to arrest the attention of grammar nerds, then his slogan is spot on.

Read more…

Newcastle Billboard Battle

On 09, Aug 2012 | No Comments | In Brilliant Advertising, Comical | By yoniqua

By: Tim Nudd


As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, “no bollocks.” The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella Artois. The new campaign from Droga5, breaking today, announces itself in part with a cheeky outdoor ambush of Stella’s “Chalice” ads. Next to Stella billboards that proclaim, “It’s not a glass, it’s a Chalice, Read more…

Late Night Thoughts on the Eaton Center Shooting

On 22, Jul 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

A very powerful read. The author depicts her actions and emotions surrounding a near-death experience. The chilling irony is that this past week, this author was one of those gunned down in the Batman movie shooting. She did not live to write about another near-death experience, but she most definitely appreciated every moment from the time she escaped death until death succeeded in claiming her.

By: Jessica Redfield

Source: Jessica’s Blog

Date: June 5, 2012

I can’t get this odd feeling out of my chest. This empty, almost sickening feeling won’t go away. I noticed this feeling when I was in the Eaton Center in Toronto just seconds before someone opened fire in the food court. An odd feeling which led me to go outside and unknowingly out of harm‘s way. It’s hard for me to wrap my mind around how a weird feeling saved me from being in the middle of a deadly shooting.

Read more…

I Am Not Like Other Girls

On 12, Jul 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

The author shares a very objective view of how she lives, feels, and operates. A good read. It resonates with many readers, myself included, because we all want to stand out for our uniqueness but also want to be a member of the collective human race.

Compelling read.

By Chelsea Fagan

Source: Thought Catalogue

I am not like other girls. I have interests that range from the intellectual to the deliciously superficial. I enjoy reading Stephen Hawking, and watching the Real Housewives. I wear glasses sometimes, and other times I don’t. More often than I’d like, I forget to take off my makeup before I go to sleep and I wake up looking like a melting panda bear with these crusty black circles underneath my eyes. I enjoy sitting in corners by windowsills and drinking a cup of tea with a good book in front of me that I can get lost in for hours, for days. This scenario is greatly improved if it’s raining outside. I enjoy rain against my window.

Read more…

Dressing With Faith, Not Heat, in Mind

On 06, Jul 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

This article is great because it artfully describes the lifestyles of very different groups of people whose lives intersect on the street.

Any opinion you have is based on the context conjured in your mind when confronted with an idea. For one person, an added layer of clothing is uncomfortable because it traps heat inside his body, while for another, the added layer shields his body from the sun’s rays. It’s all about your context.

I especially like Rabbi Shea Hecht’s quote here . . . read below!


Published: June 28, 2012
When the mercury passes 90, most New Yorkers start to wilt. Many resort to shorts and tank tops, even in the office. More than a few bankers and lawyers reach for their seersuckers.

Yet amid all the casual summer wear, in some neighborhoods more than others, Hasidic men wear dark three-piece suits crowned by black hats made of rabbit fur, and Hasidic women outfit themselves in long-sleeved blouses and nearly ankle-length skirts. To visibly cooler New Yorkers, they can look painfully overdressed.

Some New Yorkers who are not Hasidic surely ask themselves: How on earth do they stay cool?

Read more…

Provocative Modesty

What a wild ad! A provocative political statement in a fashion magazine?

–More pictures after the article below–


By: Julia Rubin

More often than not, fashion editorials serve a purely aesthetic purpose. But sometimes they make a political statement, and that’s when wereally pay attention.

We came across a Lior Nordman-lensed editorial for Israeli fashion magazine Belle Mode viaTrendland last month. Nordman photographed female models in provocative twists on modest dress — one wears a see-through full-length skirt, another bears a breast through the keyhole of a long-sleeved blouse — surrounded by men in traditional ultra-Orthodox  Jewish garb on a public bus. The images are striking, to say the least.

Read more…

Study of the Day: Why Crowded Coffee Shops Fire Up Your Creativity

On 21, Jun 2012 | No Comments | In Articles--Open for Discussion | By yoniqua

My favorite places to work are local coffee shops/cafes when they are not super busy. The small distractions bring on the creativity while the relative formality forces me to focus on being productive. It’s also a great way to run into people; discussion breaks up my day and can lead to wonderful human connections.

A shoutout to one of my favorite spots: Cafe Rimon!

Source: The Atlantic

By: Hans Villarica

Yes, caffeine helps. But new research shows that the moderate noise level in busy cafés also perks up your creative cognition.

PROBLEM: To optimize creativity, how quiet or noisy should your workspace be?

METHODOLOGY: Researchers led by Ravi Mehta conducted five experiments to understand how ambient sounds affect creative cognition. In one key trial, they tested people’s creativity at different levels of background noise by asking participants to brainstorm ideas for a new type of mattress or enumerate uncommon uses for a common object.

RESULTS: Compared to a relatively quiet environment (50 decibels), a moderate level of ambient noise (70 dB) enhanced subjects’ performance on the creativity tasks, while a high level of noise (85 dB) hurt it. Modest background noise, the scientists explain, creates enough of a distraction to encourage people to think more imaginatively. (Here’s a helpful chart on typical noise levels.)

CONCLUSION: The next time you’re stumped on a creative challenge, head to a bustling coffee shop, not the library. As the researchers write in their paper, “[I]nstead of burying oneself in a quiet room trying to figure out a solution, walking out of one’s comfort zone and getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas.”

SOURCE: The full study, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” is published in the Journal of Consumer Research.